Responsible gambling — partner framework (B2B)

Last updated: 6 November 2025. ScalaWorld advises licensed operators and does not communicate to consumers as prospective players. These materials set project boundaries where safer gambling and consumer protection are prioritised.

1. Licensed entities only

We work with entities that hold appropriate permits or a documented path to licensing. We do not support projects aimed at circumventing local prohibitions.

2. B2B communications

Our materials do not call on consumers to gamble, publish odds, or player bonuses. The goal is professional knowledge exchange.

3. Payments & harm reduction

In payments work we factor in deposit limits, source-of-funds requirements, and vulnerability signals consistent with local regulation.

4. Training & playbooks

We share operator-side patterns for support training and escalation — as contractual B2B work, not services to players.

5. Ethical data use

We reject CRM models that target clearly harm-prone users and require documentation for regulator-relevant product decisions.

6. Marketing compliance

We help legal and marketing build libraries of permitted claims to reduce breaches of gambling advertising codes.

7. Help channels

Displaying national help hotlines on B2C landings remains the licensee’s duty; we advise on product-side process alignment.

8. Executive reporting

We recommend adding safer-gambling metrics next to revenue — e.g. accounts with limits, self-exclusion counts.

9. Sensitive placements

We do not recommend placements where context risks exposure to minors or highly vulnerable groups.

10. AML & behavioural risk

AML monitoring can surface risky behaviour patterns — this should interface with the operator’s responsible gambling function.

11. Payment chain

Payment partners may require extra gaming-sector policies; ignoring this creates player and brand risk.

12. Continuous improvement

After payment changes, review harm-reduction metrics tied to the payment product.

13. Regulator relationship

We do not replace operator–regulator dialogue; we may prepare working papers for required reporting.

14. Contact

Questions: [email protected]. If you need help as an individual with gambling harm, contact your country’s public support services — ScalaWorld does not provide therapy.